Traditional Media Platforms in Sports Media Today

The below photo’s all show examples with commentary of traditional media rights for sports organizations.
1) The NFL along with NIKE has rolled out new uniforms for all 32 NFL teams for the 2012 season. This contract signed by the biggest name in sports apparel with the biggest name in football was worth around $1.1 billion dollars over 5 years. What does this mean for Nike? Some analysts have predicted an additional $500 million in revenue for the sports apparel giant.
The new Seattle Seahawks Uniform along side consumer apparel from the same team. The NFL holds rights to both of these items.

Seattle Seahawk’s Nike NFL Uniform


Seattle Seahawk’s Nike Consumer Apparel


2) The Amway Center is the current home of the NBA’s Orlando Magic and the Arena Football League’s Orlando Predators. The Amway Arena is a great example where the naming rights where sold to Amway in 2009 for a 10 year, $40 million dollar naming deal. This was a great deal for not only the NBA’s Orlando Magic to receive revenue from the naming rights but the City of Orlando, FL also receives part of the naming right revenue.

The Amway Center can accommodate over 18,000 fans for an NBA game and 19,000 fans for a center stage concert. The Sports Business Journal also named the Amway Center the 2012 “Facility of the Year”.

The Amway Center is Home of the NBA Orlando Magic in Orlando, Florida.


The Center Court is always a great place for sponsors to get there logo in front of the fans!


3) Broadcasting Rights are another example of traditional media rights. Fox Sports has a very strong history of working with NASCAR along side ESPN and Turner who also broadcast NASCAR. Fox Sports just finished an 8 year deal worth about $1.76 billion dollars.

The logo has become a mainstay in the NASCAR nation while the fans watch NASCAR on FOX TV check out the logo on in the upper right corner. Here is another great point of revenue generation where Coca-Cola paid for advertising placement.

The NASCAR on Fox Logo has become a mainstay with race fans everywhere.


Every segment of today’s media rights are up for sale.



Amway Center | Home. (n.d.). Amway Center | Home. Retrieved August 19, 2012, from

Huium, T. (2012, April 5). Nike’s New NFL Deal Bulks Up Its Sports Cred on the Gridiron – DailyFinance. Saving. Spending. Investing. Planning. Everything you need for a lifetime of financial decisions. — DailyFinance. Retrieved August 19, 2012, from

Mickle, T., & John, O. (2012, June 18). Fox making strong bid to keep NASCAR – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global. SportsBusiness Daily. Retrieved August 19, 2012, from


About leroyrooks

I was born and raised in Central Florida and have lived here pretty much all my life. I have been always involved in the leadership of major community events and love the profession of Public Relations. Some of the key components of PR I love are branding, social media innovation, event management and community relations.

Posted on August 19, 2012, in FSO - SMMBS. Bookmark the permalink. Leave a comment.

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