Major League Baseball Everywhere you are…

 

Social Media is everywhere and Major League Baseball has taken a major advantage of a revenue-producing platform.  By making available to fans every pitch, bat, error and real time stats for a fee.

In 2012 Major League Baseball (MLB) started a new program called MLB.TV, where fans can watch any number of MLB games on a number of devices like the Xbox 360, Sony PlayStation, Apple TV and the internet savvy HD TV’s.  The MLB.TV package also included HD Support for iPhone and Android devices for a Premium Fee.

To maintain a fan following they have also made the packages specific to the fans needs thus hoping to secure more subscribers based on fans budgets and availability of certain deliverables in the home or mobile application where the streamed feed will be presented.  The standard package is priced at $39.99/year and the Premium is priced respectively at $49.99/year with the option for a month-by-month subscription as well.

This promotion also had several revenue generation tools tied to it.  The simplest was the “Give as a Gift” where one can simply sign up a friend or family member and give them the gift of Major League Baseball.  But the most prolific of all website promotions was the MLB.COM “Refer and Friend Promo” and save up to 25% in the MLB.COM on-line store.  E-Commerce has grown into big business and people love to shop online and this only drives more revenue directly into the MLB.com websites because when the fans know they will save they will only spend more!

Are you ready to watch Major League Baseball everywhere?  Visit MLB.tv today.

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About leroyrooks

I was born and raised in Central Florida and have lived here pretty much all my life. I have been always involved in the leadership of major community events and love the profession of Public Relations. Some of the key components of PR I love are branding, social media innovation, event management and community relations.

Posted on August 6, 2012, in FSO - SMMBS. Bookmark the permalink. Leave a comment.

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